Whether you're a mom-and-pop shop, work as an influencer, or manage a huge corporate empire, having branded photography is an integral part of any successful business. Most businesses know that visuals are the key to attracting your customers, but so often, it's diminished by the photographs you choose for your website.
While you can find stock photography with a quick Google search, it won't tell the same story or fit your brand's persona. So, if you want to start 2022 on the right foot, I recommend hiring a professional Oklahoma photographer to help you with this task. If you're still unsure how branded photography can positively impact your business, I've listed four reasons why this should be at the top of your priority list today.
1. Tells Your Story
One of the main reasons you need branded photography is because it tells your story. Customers want to feel like they know who you are as a business and what you're all about before they make a purchase. Since 86 percent of consumers say that authenticity is a crucial factor when choosing which brands to support, you don't want to miss this golden opportunity for your business to stand out from the competition.
Professional Dallas photographers understand how to capture your essence in a photograph, whether it's through an environmental portrait or product shot. In addition, they can help you show off your story, so potential customers feel connected to your brand.
2. Makes A Significant First Impression
Since most customers will use Google search before even visiting a business, you want to ensure your website makes a great first impression. While choosing the right website layout is crucial, visuals are even more critical.
For example, many businesses show what their products look like while being used or demonstrate the service they offer. They may even show a sneak peek into their process or reveal the face behind their company. By investing in the right photography, you can ensure that customers stay on your social media or website for an extended period of time.
3. Sells Your Brand
The right photograph can help you make sales, even when you're not online. Conversely, when you choose the wrong image or use an image that poorly represents your brand, it sends the wrong message to consumers and may even turn them away from making their purchase with you.
It's crucial that customers feel connected to your brand when looking at what images are on your website, social media accounts, or advertisements. So, for example, if you sell fitness products, but all of your images are of poor quality, customers associate this with the potential quality of your products, even if this is untrue.
4. Builds Trust With Customers
Customers are wearier than ever when it comes to choosing a company. They'll typically check reviews, pictures and thoroughly research brands before purchasing. That's why it's more important than ever to build trust with your customers.
If you look like every other business out there, it'll be hard for potential customers to trust that you're the best one for them, especially if you sell similar products. This is where branding photography can help you stand out. It can show off the unique aspects of your business and help customers feel like they know you. And when they trust you, they're more likely to purchase from you!
Let's Chat About Your 2022 Branding Photography Needs
Whether you're looking for a branding photographer in Texas or a business photographer in Oklahoma, I'm here to help. If your business has not yet invested in branding photography, let's connect and chat about your needs to elevate your business in the new year.